Ivica Projić EU Funds expert in Ericsson Nikola Tesla responsible for developing new initiatives for EU funding in the fields of environment and tourism. With over 15 years of experience in tourism, his roles have included guiding and product development in travel agencies, as well as consulting and auditing quality and sustainability management systems within the tourism sector. His extensive background include working for public, civil society, international, and private organizations, providing him with a comprehensive perspective and deep insights into the specificities of tourism and environmental considerations crucial for project development. Additionally, he has served as a project manager on various research projects, further enhancing his expertise in this domain. Within “InnoVET in tourism” project he works on digital solutions for wider application of crowdsourcing, open innovation and participatory tourism.