With rich experiences in the tourism sector from working at the Slovenian Tourist Board to managing the marketing department in one of the biggest tour operators in Slovenia to managing a marketing agency specialized in tourism. With a passion and devotion to developing and leading tourism growth in sustainable way Jana took the opportunity and established with 12 co-founders a non-profit institute Factory of Sustainable Tourism GoodPlace. Since then she has been acting as managing director and is responsible for development. One of the key activities of Institute GoodPlace (www.goodplace.si)  is also the development of sustainable tourism products, which led to the establishment of a separate independent company a travel agency Visit GoodPlace (www.visit-goodplace.com) focusing on green and active travel where I have the role of co-owners.

GoodPlace developed the Slovenia Green certification scheme for the Slovenian Tourist Board, is an accredited partner for implementation, and is a coordinator of the Slovenia Green Consortium. Through the consortium, GoodPlace aims to stimulate the development of sustainable tourism and offer its promotion and sales.